Deoleo
Deoleo, S.A. is a Spanish multinational olive oil processing company. It is the world's largest bottler selling brands such as Bertolli, Carapelli, Carbonell, and Koipe.
The Ask: Develop separate big ideas and creative territories for the Deoleo portfolio that will grow brand awareness and affinity for each brand that enables each to deliver sales & share objectives.
Carapelli: Build Carapelli brand awareness, drive excitement, and create noise to be recognized as a leader in the category of high end/premium food.
Concept: For over 125 years, Carapelli has been refining the art of olive oil.Our artisan master blenders craft award-winning olive oil that sets a mark of distinction in your kitchen.
This is art – a masterpiece. Inspiration drawing from the Tuscan artistry. The craftsmanship that goes into Carapelli is one of a kind, but it extends beyond the process and into your dishes. Be an artisan.
Bertolli: Build brand preference of Bertolli to grow market share while reinforcing quality credentials and superiority.
Concept:
You already know that olive oil is a kitchen staple. It’s a go-anywhere, cook-anything tool that no one should do without. But when you start pouring the world’s number 1 olive oil—the undisputed, undefeated, world champion, Bertolli—out by the tablespoon, you’re turning a staple into a foundation.
From the everyday to the unexpected, we’re diving into all the ways that using Bertolli olive oil every single day will have you saying, “Holy Bertolli!”
Carbonell: Build Carbonell brand awareness and carve out real differentiation in an increasingly commoditized category.
Concept:
Coming Together. Family is everything. Carbonell brings your family together for every meal. It’s about connection.
There’s always something for everyone when they all gather around the dinner table because of the unique flavor profiles that Carbonell brings from each variety of single cultivar.
