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Southern Comfort
Southern Comfort is an American liqueur made from neutral spirits with fruit, spice and whiskey flavoring. The brand was originally created by bartender Martin Wilkes Heron in New Orleans in 1874.
The Ask: Create a partnership between Danny McBride and
Southern Comfort.
The Objective: Generate awareness of new tagline, ShottaSoCo and the best way to drink the product.
In-store case card - Allows the retailer to write in their Holiday promotional pricing.
Holiday guide with recipes and quirky tidbits on how to survive Holiday parties.
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