Rent-A-Center

Rent-A-Center provides an easy, affordable way for people to furnish their homes without incurring a continuing obligation and without needing access to credit.

The Ask:

Create a 2 phase, 360˚ program that would drive traffic and ensure new rental contracts.
Drive a “have to have” promotional offer(s).
Amplify consumer engagement in the Rent-A-Center brand.

The Objective: To make the household leader the "hero" of the family and encourage consumer participation.

The Details:

Phase 1: Enter to Win a private opening night screening of the movie with a new contract
Phase 2: Gift (1 free ticket) to the movie with a new contract

Phase 1: In-store POS, Online, Circular, DM & TV/Radio

Phase 2: In-store POS, Online, Circular, DM & TV/Radio