Herc Rentals
Exploring the Advantages of Renting vs. Leasing or Purchasing
Herc Rentals is a leading, full-service equipment rental company with around 280 company-operated locations, primarily across North America. With over 4,600 employees and 2015 revenues nearing $1.7 billion, the company boasts more than 50 years of expertise in the equipment rental industry. Herc Rentals is committed to ensuring
that its customers achieve maximum performance, safety, efficiency, and effectiveness with the use of its
equipment and services.
The Ask: Create a full size, 100 page catalogue for the ProContractor
Tools category.
The Objective: Drive awareness of
the specific tools available at
Herc Rentals.
The Details:
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100 Pages
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Use vendor supplied photography
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Create category chapters
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Include manufacture specs
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Professional, knowledgeable employees in-store
The Ask: Design a trade show experience that provides the Herc Rentals sales team with unparalleled access to
key prospects, eliminating the usual hesitation and resistance often associated with traditional direct sales. By creating an environment where customers are in a buying or research-driven mindset, typical objections are significantly reduced.
The Ask: Develop a direct mail campaign for ground protection. Engaging customers across multiple channels not only strengthens your brand presence but also ensures your company remains top-of-mind for potential clients. Research shows that direct mail is one of the most cost-effective and impactful marketing strategies available.
The Ask: Industrial Services required a brochure to clearly communicate the scope and value of their offerings.
The challenge was to simplify complex services and demonstrate their impact effectively. To achieve this, we incorporated large, high-quality images that visually represented the intricate nature of their work, helping to
connect the technical aspects with a tangible, easy-to-understand narrative. This approach made the services
more relatable and reinforced the brand’s expertise.
