ExxonMobil
Enemies of the Engine
The Ask: Develop a Mobil 1™ summer program at AutoZone.
The Objective: Motivate the project-driven AutoZone shopper to battle the forces killing their engine during summer, capitalizing on our shopper’s drive for achievement and preparation.
The Solve: Create an educational single player video game that allows the shopper to learn how each Villain is damaging their engine. This allows the player to become "The Chosen 1" and that Mobil 1 is the answer to defeating these annoying creatures.
Demo: Teaser video introduced the "Enemies of the Engine" to the shopper via social posts, and drove to launch the video game.
AutoZone: Home page banner sent the shopper to the Mobil 1 brand page to
learn more about the enemies and to
drive purchase.
In-Store: RedZone display
In-Store: Window posters
