NatureSweet
NatureSweet LTD is a San Antonio-based grower, packager and seller of produce. The company grows a variety of tomatoes that includes Glorys, Cherubs, SunBursts, Jubilees and Eclipses.
The Ask: Develop evergreen programs for NatureSweet products focused on the specific usage occasion that can run with or without partners. Programs will be featured in the produce section as well as other parts of the store, in order to emphasize products needed for recipes and help define usage.
The Objective:
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Drive merchandising
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Promote consumers education
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Engage shoppers in store
Idea 1: Meet The NatureSweets
The NatureSweets, the freshest family off the vine educates and entertains shoppers on everything they have to offer, all year long.
Idea 2: We Start with Nature
Growing tomatoes in a greenhouse helps NatureSweet keep the good stuff in and bad stuff out. It’s a controlled environment that lets them deliver a consistent, quality tomato all year long. Though they’re grown inside, the process is always rooted in nature, with zero tampering or neglect from the elements. We start with nature, so we can end up with the perfect tomato.
Idea 3: Beyond the Vine
From seed to store, NatureSweet tomatoes are grown with love and delivered with care. The fact they’re greenhouse grown is a big reason why they’re always fresh, and always in season—but it’s not the full story. The love and nurturing they receive on the vine is just the start.
