Wolf Manufacuring
Since 1946, Wolf Manufacturing, makers of World's Best, has been dedicated to providing comfort and quality with category-leading travel products including neck pillows and blankets, as well as other comfort and safety products.
The Situation: Due to the current Covid-19 pandemic and the opportunity to leverage our supply chain, Wolf Manufacturing seized an opportunity to develop a line of PPE products to consumers starting with a travel kit(s).
The Objective: Consumer centric brand name, logo and packaging for travel kits that's Measured by placement and sell-through in the following channels: 1. General Retail (Mass, Specialty, Mid-Tier Department Stores, Convenience, Travel Centers) 2. Airport Retail
The Assignment:
Design Airport and Non-Airport (general retail) pouch packaging options that will connect with the consumer.
General Retail Kit
Airport Retail Kit
