Trellix
When Trellix launched in 2022, establishing a bold and memorable global presence was paramount. To achieve this, we strategically targeted three key international events in Dubai, Paris, and Rome, each offering a unique platform to introduce the Trellix brand to the world.
We developed "The Genesis of Trellix," a powerful creative theme that served as the foundation for immersive, multi-sensory experiences tailored to each region. These experiences not only captivated attendees but also reinforced our brand story in a way that was both impactful and culturally relevant. Each event featured a distinctive twist that resonated with local audiences while maintaining a cohesive brand narrative.
We engaged key customers and executive leadership, fostering meaningful connections and showcasing Trellix’s innovative vision. The result was a series of unforgettable moments that left attendees inspired and underscored Trellix’s position as a leader in the cybersecurity industry.
Dubai
Paris
Rome
Trellix
For the past four years, Trellix has been a force to be reckoned with in the cybersecurity space—making its mark from day one. To keep that momentum alive and thriving, Trellix has proudly held the prestigious title of Diamond Sponsor at the world’s largest cybersecurity conference, RSAC, year after year. Their booth isn’t just one of the largest on the show floor—it’s a destination. It’s where industry leaders, innovators, and visionaries gather to see what’s next. Beyond showcasing powerful product demos, the booth transforms into a dynamic space for pivotal customer meetings and captivating theater presentations, solidifying Trellix’s reputation as the must-see experience at RSAC.
The booth’s design is a reflection of Trellix’s brand ethos. Since Trellix’s name is derived from a "trellis"—a structure that provides stability and fosters growth—the design team chose wood as the primary design element. The natural wood panels not only symbolize strength and support but also serve as a canvas for vibrant, large-scale communications. These grand displays make Trellix's offerings impossible to miss, enhancing brand visibility. The wraparound LED screen adds a dynamic element, seamlessly delivering key messages such as new product launches, award recognitions, CEO keynote highlights, and other critical information. The combination of organic materials and cutting-edge technology creates an inviting and memorable space, reinforcing Trellix’s status as an industry leader.
